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Toy Safety

Safety is the primary concern of reputable toy companies, which are members of TIE. Safety is embedded into good quality toys. They are also subjected to hundreds of tests. To find out more about the efforts reputable manufacturers make to ensure that their toys are safe for children to play with and enjoy, watch this short video:

The first standards on toy safety in Europe were developed over 20 years ago, and the toy industry has been involved in developing standards from the beginning.

TIE works diligently to maintain the industry’s credibility and reputation on safety issues and to ensure that any new toy safety legislation guarantees a high level of safety for consumers within a framework that is proportionate, balanced and workable for responsible manufacturers.

TIE has contributed to vast improvements in toy safety over the past two decades. As a result, toys are among the safest and most highly regulated consumer products on the market.

Source: European Commission, Toy Safety Campaign 2011

Source: European Commission, Toy Safety Campaign 2012

Click here for a printable overview of toy safety.

A series of TIE articles on toy safety requirements and standards is available here.

TIE has joined forces with the European Commission, consumer organisations, retailers’ federations and industry representatives to develop Toy Safety Tips.

These toy safety tips are available in all EU languages here.