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Toy Industries of Europe “A single voice for Europe”

We value play

“There is little that gives children greater pleasure than when a grown-up lets himself down to their level, renounces his oppressive superiority and plays with them as an equal.”
Sigmund Freud, Austrian neurologist and father of psychoanalysis, 1856-1939


1/08/2014 EU customs stop fake toys worth over €23 million

Customs at the EU’s external borders seized counterfeit toys worth € 23.199.855 (retail value had they been genuine) last year. Toys (excluding games/electronic games) accounted for 7,63% of articles (...)

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16/06/2014 TIE reiterates necessity of an appropriate European injury data system

A report published by the European Association for Injury Prevention and Safety Promotion (EuroSafe) on 16 June 2014 once again highlights the need for a robust injury data system in Europe. ‘Injuries in (...)

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14/05/2014 TIE welcomes EU General Court’s judgement in Toy Safety Directive case

Today’s judgement from the General Court of the European Union (EU) recognises that toy safety is guaranteed by the requirements of the Toy Safety Directive 2009/48/EC. Toy Industries of Europe’s (TIE) (...)

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Do you know how safe toys are?

Further information about toy safety is available here.


21/11 - 23/11/2014 G! Come giocare


12/01 - 15/01/2015 Hong Kong Toys & Games Fair 2015

Hong Kong

28/01 - 2/02/2015 Spielwarenmesse International Toy Fair


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Toy Industries of Europe (TIE) is the trade association for the European toy industry that has been working at the heart of Europe for almost two decades.

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