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Toy Industries of Europe “A single voice for Europe”

We value play

“There is little that gives children greater pleasure than when a grown-up lets himself down to their level, renounces his oppressive superiority and plays with them as an equal.”
Sigmund Freud, Austrian neurologist and father of psychoanalysis, 1856-1939


19/12/2014 TIE supports children’s playful development this Christmas

Toy Industries of Europe (TIE) has teamed up with UNICEF this Christmas to provide disadvantaged children with play materials in order to allow them to experience the fun, benefits and magic of play. (...)

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4/11/2014 Families attach great importance to play but social factors limit opportunities

While an overwhelming majority of parents (87%) think that play is an important part of their children’s lives, they are worried that social factors are limiting their children’s play opportunities, (...)

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1/08/2014 EU customs stop fake toys worth over €23 million

Customs at the EU’s external borders seized counterfeit toys worth € 23.199.855 (retail value had they been genuine) last year. Toys (excluding games/electronic games) accounted for 7,63% of articles (...)

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Do you know how safe toys are?

Further information about toy safety is available here.


27/01 - 29/01/2015 Canadian Toy and Hobby Fair

28/01 - 2/02/2015 Spielwarenmesse International Toy Fair


14/02 - 17/02/2015 American International Toy Fair

New York

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Toy Industries of Europe (TIE) is the trade association for the European toy industry that has been working at the heart of Europe for almost two decades.

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