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Toy Industries of Europe “A single voice for Europe”

We value play

“Play is our brain’s favorite way of learning.”
Diane Ackerman, Contemporary American author


24/06/2016 TIE Pledges Support for Greater Joint Effort Against the Sale of Counterfeit Goods Online

Stakeholders came together to pledge their support for stronger enforcement of intellectual property rights (IPR) during the European Commission’s IPR Enforcement Conference this week. TIE, along with other (...)

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26/04/2016 AGM 2016 Results in Several New Board Appointments

TIE is excited to announce its new Executive Board following its 2016 Assembly General Meeting last week. David Allmark (Mattel) was elected as Chairman and is supported by Henrik Sjögrens (LEGO), (...)

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25/04/2016 Effective and Well Enforced Market Surveillance helps Children Play Safe

The need for effective and well enforced market surveillance to help ensure that toys on the EU market are safe is highlighted by the 2015 statistics for the EU’s rapid alert system for non-food dangerous (...)

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Safety First - Top Tips for Toys

These toy safety tips are also available in other EU languages here.

Do you know how safe toys are?

Further information about toy safety is available here.


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Toy Industries of Europe (TIE) is the trade association for the European toy industry that has been working at the heart of Europe for more than two decades.

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