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Toy Industries of Europe “A single voice for Europe”

We value play

“There is little that gives children greater pleasure than when a grown-up lets himself down to their level, renounces his oppressive superiority and plays with them as an equal.”
Sigmund Freud, Austrian neurologist and father of psychoanalysis, 1856-1939


26/04/2016 AGM 2016 Results in Several New Board Appointments

TIE is excited to announce its new Executive Board following its 2016 Assembly General Meeting last week. David Allmark (Mattel) was elected as Chairman and is supported by Henrik Sjögrens (LEGO), (...)

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25/04/2016 Effective and Well Enforced Market Surveillance helps Children Play Safe

The need for effective and well enforced market surveillance to help ensure that toys on the EU market are safe is highlighted by the 2015 statistics for the EU’s rapid alert system for non-food dangerous (...)

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14/12/2015 New OHIM Report Highlights High Cost of Counterfeit Toys

Over €2.3 billion per year are lost in the EU as a result of fake toys and games, according to a report published by the Office for Harmonization in the Internal Market (OHIM) today.
The direct impact for (...)

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Safety First - Top Tips for Toys

These toy safety tips are also available in other EU languages here.

Do you know how safe toys are?

Further information about toy safety is available here.


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Toy Industries of Europe (TIE) is the trade association for the European toy industry that has been working at the heart of Europe for more than two decades.

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