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Toy Industries of Europe “A single voice for Europe”

We value play

“Children need the freedom and time to play. Play is not a luxury. Play is a necessity.”
Kay Redfield Jamison, Contemporary American professor of psychiatry


26/02/2015 2014 toy sales reached record high in major European markets

Toy sales in the sector’s five largest European markets (France, Germany, Italy, Spain and the UK) grew by 4% in 2014, according to market research company the NPD Group. Toy Industries of Europe’s (TIE) Director General, Catherine Van Reeth, noted that this outcome was particularly exciting considering it comes after a flat performance was recorded in 2013.

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19/12/2014 TIE supports children’s playful development this Christmas

Toy Industries of Europe (TIE) has teamed up with UNICEF this Christmas to provide disadvantaged children with play materials in order to allow them to experience the fun, benefits and magic of play. (...)

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4/11/2014 Families attach great importance to play but social factors limit opportunities

While an overwhelming majority of parents (87%) think that play is an important part of their children’s lives, they are worried that social factors are limiting their children’s play opportunities, (...)

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Do you know how safe toys are?

Further information about toy safety is available here.


11/03 - 13/03/2015 Toys & Kids Russia


7/04 - 10/04/2015 ABRIN - Brazilian Toy Fair

São Paulo

9/04 - 12/04/2015 Toy Biz International

New Delhi

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Toy Industries of Europe (TIE) is the trade association for the European toy industry that has been working at the heart of Europe for almost two decades.

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