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Toy Industries of Europe “A single voice for Europe”

We value play

“There is little that gives children greater pleasure than when a grown-up lets himself down to their level, renounces his oppressive superiority and plays with them as an equal.”
Sigmund Freud, Austrian neurologist and father of psychoanalysis, 1856-1939


28/10/2015 EU Customs Seized over €24 million of Fake Toys in 2014

Over three million counterfeit toys were detained for suspected intellectual property rights (IPR) infringements by EU customs officials over the course of 2014. The toys, which accounted for 10% of all (...)

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9/07/2015 Toy Industries of Europe (TIE) welcomes the final judgement of the General Court of the European Union (ECJ) confirming that the Toy Safety Directive 2009/48/EC guarantees the safety of toys in the EU

In the final judgement issued today, the ECJ rejects the German government’s request to maintain old limits for certain substances in its implementation of the Toy Safety Directive (TSD). This decision is (...)

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23/03/2015 Strong market surveillance needed to prevent second-rate toys reaching children

The European Union’s (EU) rapid alert system for dangerous consumer products (RAPEX) stopped numerous substandard toys from reaching European children last year, according to European Commission statistics (...)

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Do you know how safe toys are?

Further information about toy safety is available here.


27/01 - 1/02/2016 Spielwarenmesse


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Toy Industries of Europe (TIE) is the trade association for the European toy industry that has been working at the heart of Europe for almost two decades.

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