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Toy Industries of Europe “A single voice for Europe”

We value play

“Play is our brain’s favorite way of learning.”
Diane Ackerman, Contemporary American author


9/07/2015 Toy Industries of Europe (TIE) welcomes the final judgement of the General Court of the European Union (ECJ) confirming that the Toy Safety Directive 2009/48/EC guarantees the safety of toys in the EU

In the final judgement issued today, the ECJ rejects the German government’s request to maintain old limits for certain substances in its implementation of the Toy Safety Directive (TSD). This decision is (...)

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23/03/2015 Strong market surveillance needed to prevent second-rate toys reaching children

The European Union’s (EU) rapid alert system for dangerous consumer products (RAPEX) stopped numerous substandard toys from reaching European children last year, according to European Commission statistics (...)

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26/02/2015 2014 toy sales reached record high in major European markets

Toy sales in the sector’s five largest European markets (France, Germany, Italy, Spain and the UK) grew by 4% in 2014, according to market research company the NPD Group. Toy Industries of Europe’s (TIE) (...)

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Do you know how safe toys are?

Further information about toy safety is available here.


13/10 - 15/10/2015 Brand Licensing Europe


20/10 - 22/10/2015 China Toy Expo


31/10 - 3/11/2015 Toyzeria Toys, Licenses, Games and Gaming Equipment Fair


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Toy Industries of Europe (TIE) is the trade association for the European toy industry that has been working at the heart of Europe for almost two decades.

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